AUDIOTRAK is an organization consisting of people unsurpassed in the love of sound. We love our work, and that makes us perfectionists. We won't settle for second best. We strive to complete what we have started. That's the AUDIOTRAK spirit. For the past half century AUDIOTRAK components have been recognized as uncommonly musical among those who are truly fanatical about their music. Our aim for the next century is further refinement of our advanced music reproduction technology in order to create a new AUDIOTRAK that will become a more familiar name to people throughout the world.
We are also expanding from our core of music-oriented products to new challenges in other fields. In this way we aim to remain a powerful, forward-looking company.Starting from our origins in a boundless enthusiasm for the culture of sound, we are beginning to steer ourselves in the new direction. For example, we offer a variety of ways to enjoy music and life, such as our home theater THX® systems and music relaxation setups. We are developing an ever widening range of hi-fi products by collaborating with other well-respected brands known throughout the world for high quality.
These efforts are not limited to high-end offerings; numerous audio products aimed at the popular market are under development. We are working to create superior sound by taking a global viewpoint and being sensitive to the needs of local markets. Forging ahead with globalization! Going back to the source with localization! Global Business with Localized Products!